Select 7 provides pre-cut fruits and vegetables to restaurants. Restaurants can save significant time and labor by procuring Select 7’s products. This was a new and innovative concept for Hawaii. The number “7” represents the seven reasons why their pre-cut vegetable/fruit service is beneficial for their customers.
The cross section of vegetables or fruits with the number 7 communicates the nature of their business straightaway. The fresh tomato red color is used for the company delivery van.
[Done while at Clarence Lee Design.]
Select Seven Inc.
Kuni Yamamoto
Etsuko Ono, Hirona Ogawa
May 5, 2016
Brand, Design, Identity