Popits
298
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Popits

Popits offers fashionable flip flop sandals and interchangeable charms that “pop” on and off. You can choose sandals in different styles and colors and unique charms to personalize your own footwear.

 

The logo with asterisk expresses the brand in a fashionable way and conjures up their charm at the same time. The asterisk design is also used as a brand visual. The blue color brand visual evokes fun and the wide variety of their products in a modern way.

 

[Done while at Clarence Lee Design.]

Client

Popits Hawaii

Art Director

Kuni Yamamoto

Designer

Etsuko Ono

Date

September 30, 2015

Category

Brand, Design, Identity