Sweepstakes / Malasadas Game – Hot or Cold?
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Sweepstakes / Malasadas Game – Hot or Cold?

Malasada is a deep-fried doughy pastry of Portuguese origin, best eaten hot, and is a very common and beloved sweet in Hawaii.

 

This simple, sweepstakes game is designed to promote timeshare vacation ownership among tourists who visit Hawaii.

 

“Hot” malasada is a win and “Cold” masalada is a loss.

 

Nothing better than a “Hot” malasada! (You know this if you ever had a day-old, cold malasada…)

 

[Done while at Clarence Lee Design.]

Client

Hilton Grand Vacations

Art Director

Kuni Yamamoto

Designer

Etsuko Ono

Date

May 5, 2004

Category

Design, Marketing