Malasada is a deep-fried doughy pastry of Portuguese origin, best eaten hot, and is a very common and beloved sweet in Hawaii.
This simple, sweepstakes game is designed to promote timeshare vacation ownership among tourists who visit Hawaii.
“Hot” malasada is a win and “Cold” masalada is a loss.
Nothing better than a “Hot” malasada! (You know this if you ever had a day-old, cold malasada…)
[Done while at Clarence Lee Design.]
Hilton Grand Vacations
Kuni Yamamoto
Etsuko Ono
May 5, 2004
Design, Marketing